Films in your brand

Transcript

Stay chill. Your media studio makes films and ads for your business, in your brand. Here's how one is made.

It starts with your brief: who it's for, what they believe, and what you want to say. The script is written from it, and it's yours to edit. Then the film is made, with a voice and music. And it comes in every shape, from tall to wide.

Every film is made on one of your websites. Its logo, colours and fonts become the film's. And its own pages can scroll on screen, in a browser or on a phone.

There are three kinds. An explainer says what you do, in a minute or ninety seconds. An ad is a quick pitch, with one ask. And a social post is a short one for your feeds.

Your films are kept here, each with its kind, its length and its shapes.

Open a script, and every scene is yours to change before the film is made.

Each scene has what's on screen, a smaller line, and what's said.

Write a finished film's script again, and you get a new draft, so the film you made is never lost. One script makes every shape, so each feed gets its own. And every film wears your brand.

That's the media studio: one brief, one script, a film in every shape. Next up: see how a campaign pauses itself before a bad list does harm. Don't freeze up!