A campaign that protects itself

Transcript

Stay chill. Every campaign watches its own results while it sends, and pauses itself if something goes wrong. Here's what it watches, and what happens next.

Every email gets an answer from the mail server that receives it. Delivered: all good. No such mailbox: that's a hard bounce, and it counts. A full mailbox, or a server asking to try later: that doesn't count against the campaign.

Here's the rule. Nothing is judged until a thousand emails have gone out since the campaign last started. Then, if three or more in every hundred have bounced hard, that's too many. The campaign pauses itself, and nothing more goes out.

Spam reports are watched too, one version at a time. If one version draws too many, that version is paused. The other versions keep sending. And if every version is paused, the campaign pauses.

When a campaign pauses itself, its page says why, and what to check: your list, and your sending domain. Once that's sorted, resume it from the campaign. The count starts again from there, so only what's sent next is judged.

Mailbox providers remember hard bounces. So a list with a problem is caught early, before the rest of it goes out, and your sending domains keep their good name.

That's the automatic pause: a campaign that stops itself before a bad list can harm your domains. Next up: see what each number on your Results page counts. Don't freeze up!