EMAIL MARKETING PRICING
One credit. One email. One number to watch.
Every send draws from one pool. Checking an address costs a credit. Writing with AI costs a credit. No separate meters, no feature add-ons, no invoice line you've never seen before.
One credit sends one email
Address checks and AI writing share the pool
Plans differ only by monthly credits
THE PROBLEM
Billing that reads like a puzzle
Most platforms charge you for contacts, then charge again for sending, then charge again for list cleaning, then charge again for AI writing. You open the invoice and start doing math instead of reading your results.
Each add-on carries its own limit, its own overage fee, its own upgrade prompt. You never know which number ran out first: contacts, sends, or the feature you turned on last month without reading the fine print.
A pricing model built like that isn't about what you actually use. It's about how many meters a vendor can bolt onto one account. You end up budgeting for software, not for campaigns, and every new feature feels like a decision to postpone rather than a tool to use.
We built credits to remove that math. One number covers sending, checking and writing. You watch it go down and you know exactly what it bought.
HOW CREDITS WORK
From list to inbox, one pool pays for it
Sending, checking and writing all pull from the same monthly balance, in this order, on every campaign.
Load your plan's credits
Your monthly credits land at the start of your billing cycle, ready to spend on sends, checks or AI writing.
Verify before you send
Triple Verified PLUS checks each address against its mail server and cleans your list, drawing from the same pool as everything else.
Write with the Campaign Generator
Generate a finished HTML and plain-text email from a one-line brief. The credits it uses come from the same number you're already watching.
Send and watch one number
Every email you send draws one credit. Check your balance in one place, not across four separate meters.
IN DETAIL
What draws from the pool
Three things spend credits. All three come from the same balance.
One balance, every action
Sending an email, checking an address and generating a campaign all spend from the same monthly number. There's no second invoice for verification and no separate subscription for AI writing.
Your balance updates in real time, so you can see exactly what a campaign cost before you send the next one.
Address checks share the pool
Triple Verified PLUS checks every address against its mail server and cleans your list before it sends. Those checks use credits from your plan, not a separate verification fee.
AI writing spends the same number
The Email Campaign Generator produces a finished HTML and plain-text email from a one-line brief. Generating it spends credits from the same pool as your sends, so there's no separate AI tier to budget for.
WHY IT MATTERS
Budget for campaigns, not software
One number simplifies more than your invoice. It changes how you plan every month.
See plan creditsBudget in minutes, not spreadsheets
One number tells you what you can still send, check and write. No spreadsheet to reconcile four different meters.
No feature you're afraid to use
Address checks and AI writing don't carry their own fees. Use them on every campaign instead of avoiding them as an upsell.
Upgrades are simple
Plans differ by how many credits they include each month. Outgrow yours and you move up one number, not a new contract of add-ons.
No limits on lists or campaigns
Keep as many lists and campaigns as you need. What spends credits is sending, checking and writing, not storage.
Forecasting is straightforward
Know your monthly send volume and you know your credit need, instead of guessing which feature will push you over a hidden cap.
COMPARED
Meters everywhere, or one pool
A typical email platform
- Per-contact pricing. Your bill grows every time someone joins your list, whether you email them or not.
- Separate verification fees. List cleaning is billed on top, if it's offered at all.
- AI writing as an add-on tier. Generating content needs its own subscription or usage cap.
- Multiple invoices, multiple limits. Contacts, sends, verification and AI content each meter separately.
- Unclear upgrade path. You outgrow one feature's cap while another sits unused.
Yeti Outreach
- Credits spend only when you act. One credit per email sent, nothing for sitting on a list.
- Verification shares the pool. Triple Verified PLUS checks draw from the same credits as sending.
- AI writing shares the pool too. The Email Campaign Generator spends the same credits as a send.
- One number to watch. Every action spends from one monthly credit balance.
- One lever to pull. Need more? Move up a plan and get more credits, not more meters.
QUESTIONS
Credits, answered
How do credits work?
One credit sends one email. Checking addresses and writing with AI draw from the same monthly pool, so you only ever watch one number.
Does list cleaning cost extra?
No. Triple Verified PLUS checks every address against its mail server before it sends, and those checks spend credits from your plan's pool, not a separate fee.
Does the Email Campaign Generator use up my sending credits?
It uses credits from the same pool as sending. There's no separate subscription for AI writing, so generating a campaign and sending it both come from one balance.
What happens if I run out of credits?
Your account stops sending until your next monthly allotment lands or you move to a plan with more credits. Nothing sends silently over a limit you didn't see coming.
Do credits roll over?
Credits are tied to your monthly plan allotment. Check the pricing page for the specifics of your plan's cycle.
Is there a limit on lists or campaigns I can keep?
No. There's no limit on lists or campaigns. What spends credits is sending, verification and AI writing, not how much you store.
How many credits do I need?
Roughly one credit per email you send, plus whatever checks and AI generation you use along the way. Each sending domain included in your plan is built around about 2,000 credits a month, so your plan's total scales with your domains.
Can I see what's using my credits?
Yes. Your balance reports what's spent on sends, verification checks and AI-generated content, all from the one number, so you always know where it went.
WORKS WITH
The rest of the system
Credits power every one of these, from one shared balance.
AI email design
A finished, fully designed email from a one-line brief, spending credits from the same pool.
See AI email designEvery address checked
Triple Verified PLUS checks each address at the mailbox before it ever enters a campaign.
See verificationSending domains, handled
Four sending domains are included free, registered, authenticated and hosted for you.
See sending domainsCreative variants
Every campaign launches with several designed variants, rotated evenly across your whole audience.
See creative variants
One number. Every campaign. Start now.
Your first four sending domains are included free, and every plan's credits stretch across sending, checks and AI writing.
Get started