HONEST REPORTING
See who actually opened your email
Corporate security software opens every email and clicks every link before a human ever sees it. That inflates almost every open rate on the market. We classify every open as automated or human, in separate columns, so the number you plan with is real.
Human opens counted separately from automated ones
Live reporting from your very first message
Per-variant and per-domain breakdowns
THE PROBLEM
Your open rate is lying to you
Open an email at your desk and corporate security software often opens it first, scanning every link and image before it ever reaches a human inbox. That counts as an open. So does the same scan on every other email you send this month, whether or not a single person looks at it.
Build your strategy on that number and you build it on sand. You kill a subject line that was actually working because a quiet batch of real opens got buried under scanner traffic. You keep a bad one because automated opens made it look fine. Every decision downstream, what you send next, who you follow up with, what you report to your boss, inherits the same mistake.
Reporting should tell you what a person did, not what a scanner did. We classify every open as it lands: the ones that arrive the way security software opens mail go in one column, automated; everyone else goes in human. You plan around the second number, because it is the only one that was ever a person.
HOW IT WORKS
Every open, classified, the moment it happens
No overnight batch, no manual flagging. Your report updates live, and every open already knows which column it belongs in.
Your campaign sends
Delivery starts across your sending domains, and your report opens at zero across every column: delivered, opens, clicks, bounces, complaints and unsubscribes.
Each open is classified on arrival
An open that behaves the way scanning software opens mail, instantly, before the message could reasonably be read, is marked automated. Everything else is marked human.
Clicks, bounces and complaints line up beside it
The same live report tracks what happens next: who clicked, what bounced, who complained, who unsubscribed and who responded on your landing page.
You compare and you look up
Check how each variant and each sending domain performed, or search a single subscriber to see their own activity end to end.
IN DETAIL
Numbers that hold up to scrutiny
Four ways your reporting tells you the truth instead of flattering you.
Human opens, separated from scanners
Security tools at most companies open incoming mail automatically to scan it for threats. That open gets logged by every platform that only counts opens. We don't let it hide inside your real number.
Instead it lands in its own column, automated, next to the opens that came from an actual person reading your subject line and opening the message themselves.
Live from the first message
Delivered, human opens, automated opens, clicks, bounces, complaints, unsubscribes and landing-page responses update while your campaign is still sending, not the next morning.
Per variant, per domain
Compare every variant in a campaign side by side, and see how each of your sending domains delivered, without exporting a separate report for either.
Subscriber-level activity
Look up any subscriber and see their own opens, clicks, bounces and landing-page responses, so a support question never needs a guess.
WHAT IT MEANS FOR YOU
Decisions built on real numbers
Honest reporting changes what you do next, not just what you see.
See the full comparisonKill the right subject line
A subject line that pulled real human opens doesn't get cut because a batch of scanner traffic buried it in the average.
Trust your variant tests again
When every variant's open number is already separated into human and automated, the winner you pick is the one people actually preferred.
Catch delivery problems early
A domain whose human opens suddenly drop tells you something is wrong with that domain specifically, days before it would show up any other way.
Answer support questions in seconds
A subscriber says they never got your email. Open their record and see exactly what happened: delivered, opened, clicked or bounced.
Report upward with confidence
Hand your manager or client a number you can defend, because it only counts the people who actually opened your email.
COMPARED
The same open, counted two ways
A typical email platform
- One open number. Every open counted the same, software scans included.
- Reports settle overnight. You find out what happened the next day.
- One global rate. Averaged across every domain you send from.
- A subscriber is a row in an export. You dig through a spreadsheet to find them.
Yeti Outreach
- Two columns. Human opens and automated opens, always separate.
- Live from message one. Delivered, opens, clicks, bounces, complaints and unsubscribes, as they happen.
- Per variant, per domain. See exactly which version and which domain delivered.
- A subscriber is a full record. Look up anyone's activity in seconds.
QUESTIONS
Reporting, answered
Common questions about how we report opens and activity.
Why is my open rate lower than on other platforms?
Because it counts people. Security software opens most business email automatically; we show those opens separately so the number you plan with is real.
What counts as a human open versus an automated one?
An automated open arrives the way security and scanning software opens mail: instantly, often before the message could reasonably be read. Everything else is counted as a human open, in its own column.
How soon do I see results after sending?
Reports are live from your first message. Delivered, human opens, automated opens, clicks, bounces, complaints, unsubscribes and landing-page responses all update as they happen, not the next day.
Can I compare my email variants against each other?
Yes. Every variant you send reports side by side, so you can see which subject line, layout or offer performed best within the same campaign.
Can I see how each of my sending domains is performing?
Yes. Delivery breaks down per domain, so if one of your included sending domains needs attention you see it immediately instead of guessing which domain sent what.
Can I look up what one specific subscriber did?
Yes. Search any subscriber and see their full activity: opens, clicks, bounces and landing-page responses tied to that address.
Does this mean my open rate will look lower than before?
It may look lower than a platform that counts every automated open as real. It will also be accurate, which is what you need to make a decision.
Do bounces and complaints show up here too?
Yes. Bounces, complaints and unsubscribes report alongside opens and clicks, live, from the same report.
WORKS WITH
Pairs well with honest reporting
Reporting shows you what happened. These features change what happens next.
Creative variants and fair testing
Every campaign can launch with several designed variants, rotated evenly across your whole audience, so the report you just read is a fair one.
See creative variantsSegments and follow-ups
Save the people who clicked, the people who opened without clicking, or the people who didn't open, straight from the report you're looking at.
See segmentsDeliverability: a natural sending pace
Per-domain reporting tells you something is off; this is the system that keeps each domain's reputation and pace on track in the first place.
See deliverability
See the real numbers behind every send
Delivered, human opens, automated opens, clicks, bounces, complaints, unsubscribes and landing-page responses, live, from your first message.
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