Sequences, one person at a time

Transcript

Stay chill. A sequence follows up one person at a time, after they act on one of your campaigns. Here's how it works.

It starts with a campaign you've already sent. One person acts on it: they click a link, fill in its form, or reply. Then their emails go to them, one at a time, in order. And the sequence ends when the emails run out.

You say what it's for, and the plan is written from your brief. Then every email is written in your brand's design. A sequence can hold up to two hundred emails. And each one waits as long as you like, from minutes to months.

Your sequences page shows how many are on, who's in one right now, the emails sent, and the click rate.

Below, each sequence: whether it's on, what starts it, who's in it now, and what it's sent.

A sequence is never bulk: it only ever follows one person, who acted on your campaign. A reply never stops it; it ends when its emails run out. And from their conversation in the inbox, you can pause or stop it by hand.

That's a sequence: one person, in order, until the emails run out. Next up: see what starts a sequence. Don't freeze up!