Why articles bring in visitors

Transcript

Stay chill. Articles are how new people find your website. Here's how they're made, and why they bring in visitors.

Every article starts with a topic: the search it should win. The brief plans its angle, its sections, and the questions it answers. It's written from the brief, and you can change anything. Then come photos, key takeaways, questions and answers, and links to your other articles. And the last check shows how it looks on Google, and how well it's set up to rank.

Once it's published, it goes to work. It's on your website, listed for search engines. There's a ready post for each social network, with the article's link. And it can become a newsletter to your list, saved as a draft campaign.

Here's the real thing. Your articles sit under your website, with Strategy and Ideas beside them.

Strategy groups the searches you go after into clusters. Each is a pillar article, with supporting articles linking to it.

The calendar sets the days, and the hour, your articles go out.

And autopilot can do it on its own: it picks an idea, writes it and adds the extras, up to a cap each day. By default, it leaves them as drafts.

Search engines reward a cluster of linked articles. A steady rhythm is what readers and search engines both learn. And every post and newsletter leads back to your website.

That's how articles bring in visitors: planned around searches, linked together, and shared. Next up: see how your website takes bookings without double-booking. Don't freeze up!