One plan, the whole campaign

Transcript

Stay chill. Your campaign's plan is four short answers. Here's how they shape the whole campaign.

Each answer has a job. The offer is what your landing page is built around. Who it's for decides whose words it's written in. What they already believe is the angle every line takes. And your message is the one thing it all says.

You write the plan once, and it goes everywhere. Your landing page starts from your own words: the offer as its headline, the message as its body, in your brand. And when you write your emails, your answers are already filled in, so nothing is asked twice.

Here it is on a campaign's first step, Setup: the offer, who it's for, what they believe, and the message.

Below sits a description of your business, filled in from your brand, for the writers to work from. Give it your website, or one offer page, and it's written from what's there, with answers for your plan to take or leave.

And a plan worth keeping can be saved as a preset, so a future campaign can start from it in one click.

Every writer is given the same rule: work only from what you give it. No made-up reviews, clients or figures, and no deadline you didn't set. And every word stays yours to check and change before anything sends.

That's your plan: four answers, written once, and used across your whole campaign. Next up: see how your emails are written and designed in your brand. Don't freeze up!