Plan your first campaign
Getting started · 4 of 4 · 1:06
Transcript
Stay chill. Let's plan your first campaign. A few answers here, and everything after is written around them.
Every campaign starts with four answers: what you're offering, who it's for, what they believe right now, and the one idea you want them to leave with.
The landing page and every email are written from those answers, so everything pulls in the same direction.
Open Campaigns from the menu.
Press New Campaign.
Give it a name you'll recognise.
Pick the brand it goes out in.
We'll use the sample business, Harbour and Co.
Say what you're offering,
who it's for,
what they believe right now,
and the one thing you want them to believe instead. That pair is what makes a campaign land.
Press Save Draft.
Your plan is saved, and Next takes you on to its landing page.
That's your plan. Don't freeze up!