Follow up with a sequence

Transcript

Stay chill. Here's how to follow up, one person at a time, with the people who act on your campaign.

When someone clicks your offer, they're interested right then. A sequence follows up with them by itself, with emails you've planned.

It sends designed emails to one person at a time, in order, starting when they act on your campaign. It ends when its emails run out.

Open Campaigns from the menu.

Open your campaign. It opens on Review.

Under Sequences, nothing starts from this campaign yet.

Press Add a sequence.

Say how many emails, over how long, and what they lead to.

It's from your business, its buttons go to your website, and it starts when someone clicks a link in this campaign.

Press Next, and it plans the emails for you.

Here's the plan: each email, what it does, and how long it waits. Change anything you like.

Press Next, and it writes each email in your brand's design.

Your emails are written and saved.

Press Next.

Here's what starts it. You can change it, or add another start.

Press Next.

Last, who it's from, and the days and hours it sends. Anything it still needs is listed here.

When everything's ready, press Turn it on.

That's your sequence built. Once it's on, each person who clicks gets your emails in order, until they run out. Next up: collect sign-ups with a form. Don't freeze up!