Many sending domains, one campaign

Transcript

Stay chill. Every campaign is shared across several sending domains. Here's why, and how it works.

A campaign never goes out from a single domain. It goes out over at least four, each carrying its share. And each domain has its own quota with every provider.

Here's what that adds up to. Four domains. Each with a quota of forty to Google. That's a hundred and sixty a day to Google, and no domain sends any faster.

When you set up a campaign, you choose at least four sending domains, or, where your domains are grouped, add a whole group in one click. Each domain carries one live campaign at a time, so nothing shares its quota.

So a campaign reaches more people each day, while every domain keeps to a natural pace. And each domain grows on its own evidence, one day at a time.

That's load balancing: one campaign, shared across many domains, each at a natural pace. Next up: see how design variants and the rarity score make every send different. Don't freeze up!