A real page on every sending domain

Transcript

Stay chill. Your landing page is served on every one of your sending domains. Here's why that matters, and where your links take people.

Readers, and the providers' own checks, look at the domain an email came from. If there's a real page there, it looks like a real business. If there's nothing, it looks like spam.

Here's the path a reader takes. The email comes from one of your sending domains. Its link points to that same domain. The landing page is served right there. And from there, one click takes them on, to your website or wherever you choose.

Links in bulk mail can get a website blocked, and mail scanners can flood it. So link to your landing page, and keep your main site out of it. And because the page is yours, you see every step: sent, opened, clicked and landed.

The page is somewhere real to land, with one clear way to carry on. It can hold a form if you want one, but it doesn't need to.

That's the landing page: a real page on every sending domain, between your email and your website. Next up: see why your reports count people, not the machines that open mail. Don't freeze up!