Write articles that bring in visitors

Transcript

Stay chill. Articles answer the questions your customers search for, and bring them to your website.

Someone searching how to fix a problem you solve is already halfway to calling you. An article that answers them well brings them to you.

Open Website from the menu,

and open your website.

Open Articles.

Start with your strategy.

It groups the searches your customers make into topics, so every article has a reason to exist.

Choose the days you publish, and articles go out on time.

Back in Articles,

press New article.

Give it a working title,

and the words people search for.

Choose how long and how detailed it should be.

Then go on to the brief, and it's written, pictured and checked for search, one step at a time.

That's how articles are written. Next up: handle enquiries from your website. Don't freeze up!